Yes i made it to 300 likes on my facebook page!! I am delighted to have met that little target for the business now - its all starting to come together :)
On my post slow-and-steady i mentioned the need for interaction on the page and to be honest i am still struggling with this a bit. Yesterday i posted the items for sale on both the event page and the facebook page which did seem to get a bit more interaction than the week before - i have been wondering if using the event page is a good thing or not.
I have a feeling the lack of interaction on the page is not because people are not interested in what is being posted, but they are simply not seeing it. The changes made on facebook with regard to promoting, and the paid advertising in my view limits the reach of the page posts a lot. Considering i have 300 likes for the page the reach of the posts is not that good at all: (click the pic to view it larger)
So, what are my options?
Well as you know from my post advertising-budget, what-advertising-budget? i do not have any money to spend on advertising - i have already spent money on business cards and printer ink for leaflets and i'm not seeing any return on that as yet (its early days i know).
Ok so if i'm not willing to spend money i have to figure out a way around this. The 'problem' as far as i can tell is people are liking the page ok, but they are not using the extra tick boxes needed to ensure posts from my page are showing up on their news feed or notifications. My solution is to post the following pic on the page:
This might help a little bit, because if i keep posting it hopefully it will get seen and encourage my likers to tick the boxes. It is not the best option though as it is being posted on a practically invisible page - I have to go outside of the page and directly to the people who have liked it and let them know what to do.
This is not the easiest thing to do unfortunately. Due to the way facebook pages are set up i cannot message people unless they message me, unless i use my personal profile. Some of the people who have liked my page are linked to my personal profile so i can use this as a way to get in touch with them, but i don't want to sound pushy so i have to figure that out really.
Its not easy having a small business page on facebook these days with all the new 'options' but i know it is worth persevering.
How about you? Have you set up a business page and found it hard to get going? Are you getting interaction on the page or not? Do you have any tips to share? I'd love to hear from you :)
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