Is your Selling Campaign Album Ready?

Ok so did you read yesterday's post? Are you joining in on the challenge? If you haven't read it yet you might like to do so now: its-a-challenge.

So far you should have a selling album ready with the products you want to focus on this week in it.

Today there are a couple of little tasks to do:

First, check the sales album has a good description included for each product.  This should include information such as:

• materials used, 
• how it is used, 
• the size,
• if it can be custom made or not, 
• the colours available

Also check there is a price clearly visible, information about payment methods accepted and if the item can be posted the costs for this as well.  

Think about the type of questions a potential customer might have about your product and answer them before they are asked.

The second part of the task is to identify your target market. 

 

When selling on facebook often sellers do not even think about their target market and simply advertise everywhere they can.  This practice however is frowned upon by many users and facebook itself and is highly likely to end up getting your account restricted.  It may not cost you anything financially to advertise in 100 different places on facebook but that does not mean it is a good idea to do it.  

The other reasons for spending a bit of time on this is because many people are not advertising their business products in the right places at all.  You need to think about who is likely to buy the products you have in your selling album.  For example, the album i am using for the main page is Valentine themed, but it is important for me to look at if the products would appeal to men or women to buy.  If it is full of jewellery there is little point in advertising in a group of mum's unless i use a tactic which encourages them to tell their partners......

Spending a little time identifying your target market will also save you time in future, and help with developing other products, so despite there being a lot of free advertising options on facebook it is still worth doing this.  I know its not always the easiest thing to do and i'm expecting this part of the challenge to lead to quite a bit of discussion in our Business Pages Advice Group

The final little task for today is to share your album on your page.......BUT do not just click share without thinking about it.  Plan a couple of shares, maybe 3 at the most again by using the idea of targeting - what time should you share at? who will be likely to see it? how can you maximise the reach? Will the people who see the album link be able to open it to view other items? Will they know to do that?  Basically i'm saying engage your brain before you hit that share button! 

Ok, thats it for today......don't forget to let us know how you are getting on so far by commenting below!