Keeping on Building

Well it has been a little while since i posted here so i thought it was time for some updates! 

The Selling Cafe fb page has started to generate interest and new likes without me having to promote it so much - it has been hard work but its great to see the page building up like this! We now have 557 likes and more importantly the page reach has been increasing as well.  

I have noticed some worrying statistics related to the picture sharing which are very much restricted in their reach.  The written comments are hitting around 150-200 of a reach but the photos are only hitting 20-30 of a reach.  I did some research and discovered this is a new setting by facebook algorithms and it is going to have a major impact on business pages.  

I am trying to work through this at the minute and am continuing to take a multi-dimensional approach to sharing pics - we are relying on these to get sales after all.  Another problem highlighted recently on fb in general is the increase in blocking of accounts and closure of personal profiles which are used for business.  Its obviously another round of the fb strategy to get more advertising revenue in my view.  

So what am i doing to counteract these problems? 

Well, i am still very much in the experimental phase of building the page and i have been trying various options.  I have tried event pages, sharing pics on a Saturday morning as an online sale type option, and have now opened a new group as well.  I am learning a lot about the best approach to take from these experiments and now i'm getting to the point of being able to settle on a 'best practice' option - i don't like changing things around so much, but in the early days its important to try out certain things and change if they are not working effectively.  

Now the page is growing with a little less work on promotion than before i can start to work more on the strategy and vision of the page and the business ideas i have.  I can't just leave the promotion side to take care of itself of course i will just be stepping this back slightly to allow for the next stage of development to take place.  

The focus still has to be on gaining page interaction, but i don't want to lose the point of the page by posting unrelated items just to get people involved.  Its a bit of a fine line to walk - its tempting to just post things because i know they will get involvement happening but that is not how i want the business to grow - it is at an early developmental stage so i do have to keep my eye on where i want it to go rather than simply focus on the here and now.

Today i find it useful to remember this quote:   

Its ok for things to take time, even in todays high speed and need for instant gratification.....