The second phase

Its interesting looking at the growth of The Selling Cafe Facebook Page and how i have been able to work on different aspects to really impact on its development.  The page has been active now for 9 weeks and it has 605 likes and page reach is around 3000 (it goes up and down daily). 

The first 4 weeks i was concentrating on just getting the page seen and i was spending everyday basically promoting it.  It was when i hit 300 likes i decided it was time to start to change my focus to getting people interacting on the page.  

This is the comparison between month one and month two:

The amount of interaction has gone from a maximum of 50 to over 200 so it seems my strategies are working. 

This issue of photos not being seen is slowly improving - the written posts are still hitting around 150-200 of a reach, but the photos have now started to hit around 50 - 70 of a reach so again my strategy is beginning to work.  I have to get those photos out to get the products seen.  

I have also started to work on building the community feeling and the sense of working together - This is my main vision - a real sense of teamwork and the fact that together we are stronger.  I have already started to work on the joint benefits as well - i have negotiated a few discounts for page members for things like packaging costs and printing costs too.  

I am feeling quite satisfied that i have the page heading in the right direction - it is following my ethos as well as hitting the right targets for the facebook algorithms to allow the content to get out......

Next steps are important - things are still delicate and needing close monitoring, but i also want to work on getting sales for page members.  To help with this i will be adding links to the selling cafe blog which will go to the selling albums of members - i also want to look at if its possible to add buy now links to the blog - i don't see why it wouldn't be possible when i can add them to websites....

So the page is still very much in the second phase now and this will continue for a while i'm guessing - a bit longer than the first phase i imagine, but i am starting to look at phase three now as well - i'm sure the sales will come as long as i keep working on good customer service and getting the products seen. So far so good :)